An affinity partner program is a marketing strategy that is designed to build customer loyalty by offering special rewards or benefits to customers who use a particular product or service. Synonyms for this term may include co-marketing programs, brand partnership programs, loyalty programs, coalition marketing programs, and customer rewards programs. These types of programs are typically offered by credit card companies, retail chains, and other businesses that want to incentivize customers to keep coming back and to promote their brand to others. Affinity partner programs can be highly effective in boosting sales, increasing customer engagement, and creating a more positive overall customer experience.