"Below-the-fold" is a phrase used in journalism and publishing to describe content that appears below the visible portion of a webpage, often requiring the user to scroll down to view. While the term itself remains widely used, there are several alternatives that can be employed to describe this type of content. Other terms often employed include "below the scroll," "below the page break," or simply "lower down on the page." Increasingly, publishers and marketers are also employing techniques such as "lazy loading" or "infinite scrolling" to ensure that content previously relegated to below the fold is brought to the user's attention more effectively.