The word 'discounting' refers to reducing the price or value of something, but there are many antonyms available for this term. The first antonym is 'increasing,' which simply means to enhance or intensify something's value. Another antonym for discounting is 'raising', which means to elevate something in value or price. Conversely, 'revaluing' is another antonym that suggests adjusting the value of something upwards. Additionally, 'elevating' and 'appreciating' are also antonyms for discounting, which suggest a rise in importance or value. The overall idea is that many opposite terms exist for discounting, which highlight the various ways something can gain value rather than lose it.