A focus strategy is a business approach that entails concentrating on a specific market segment, geographic region, or product line. Synonyms for focus strategy include niche strategy, targeted strategy, specialism, concentration strategy, differentiation strategy, and segmentation strategy. A niche strategy focuses on a specific group of customers who have unique needs and preferences that other competitors are not catering to. A targeted strategy is a marketing approach aimed at a specific audience through personalized promotions and advertisements. Specialism involves organizations specializing in a particular product or service. Concentration strategy is similar to a focus strategy, but it involves expanding the services or product line. A differentiation strategy involves organizations creating a unique product or service offering to stand out in a competitive market. Finally, segmentation strategy involves businesses dividing their audience into distinct groups and targeting them separately.