Normal profit is a term used in economics to describe the minimum level of profit necessary to cover the cost of capital. Synonyms for normal profit include "breakeven point," "minimum acceptable return," and "baseline profit." These terms all indicate the level of profit that a business must achieve to cover its costs and ensure it remains a going concern. For businesses that are more established, normal profit may be seen as a benchmark for success, indicating that the business is earning sufficient returns to justify its continuation. Ultimately, the concept of normal profit is a key component of sound financial planning for businesses of all sizes and types.