The term "counterperson" refers to someone who works at a retail or service establishment, often behind a counter, assisting customers with their transactions. There are a variety of synonyms for this word, depending on the industry and region. For example, in the food service industry, a counterperson may be called a server or a cashier. In the automotive industry, they may be referred to as a parts associate. A retail store may call them a sales associate or a customer service representative. Regardless of the specific title, the role of a counterperson is to provide exceptional customer service and support to individuals in need.