Giving publicity to something means raising awareness and drawing attention to it. There are various ways to express this idea in language. One synonym for 'giving publicity to' is 'promoting'. When you promote a product or service, you bring it to the attention of a wider audience. Another synonym is 'advertise'. Advertising can be used to give publicity to anything from a new movie to a political campaign. A third synonym is 'publicize'. To publicize something is to make it known to the public through media, events, or other means. Whatever synonym you choose, the goal is the same - to get the word out and create interest.