Low pressure salesmanship refers to a selling technique that is not forceful or pushy. Instead of using high-pressure sales tactics to persuade customers to buy, low-pressure salespeople emphasize the value and benefits of the product or service. There are several synonyms for low-pressure salesmanship, including consultative selling, relationship selling, and solution selling. Consultative selling involves building a relationship with the customer and understanding their needs to provide a solution tailored to them. Relationship selling emphasizes the importance of building long-term relationships with customers. Solution selling focuses on offering a solution to a particular problem that the customer has identified. All of these techniques prioritize the customer's needs and preferences over the salesperson's goals.