"The latest cry" is an idiom that refers to something that is fashionable and popular. However, there are several synonyms that can be used in place of it such as the "fad of the moment," "trendy craze," "new hot thing," or the "latest vogue." Other synonyms include "current obsession," "fashionable trend," "popular fixation," and "in-demand attraction." All these phrases capture the essence of something that is trendy and in style. Using synonyms is essential in varying one's vocabulary and communicating ideas effectively while maintaining the intended meaning. Overall, no matter the phrase or the synonym chosen, the idea is to describe something that is currently popular and fashionable.